Santa Barbara City Mayor Helene Schneider. We created and designed her website keeping her campaign manager in mind. Web 2.0 technology, social media, and social networking, was of utmost importance to Helene’s victory. In addition to the Web 2.0 technology, First Crescent created Helene’s site with a Content Management System giving her maximum control over news releases, photo updates and calendar of events. The campaign handlers easily maintained and updated the web site regularly without the need of a web master. First Crescent is proud of our role in Helene’s victory!