case study

Evolutions Medical Spa

Dr. Perkins has 30 years of experience in aesthetics and is a nationally recognized expert in the industry. First Crescent was contracted to completely redesign two web sites for Dr. Perkins. One was to be for Dr. Perkins practice and the other site for their Medical Spa – Evolutions.

Problems

Both of the original web sites required a complete makeover. The Spa web site needed to be elegant, luxurious, enticing and reflect the high-quality of the gorgeous new office, the new Spa. The Doctors web site needed to be welcoming as well as informational. Search Engine ranking was critical to the success of these sites.

Solutions

First Crescent collaborated with Search Engine Specialist Lorrie Thomas to assure proper design and formatting assuring that the new sites were search-engine-friendly. Secondly both sites were designed with Social Networking/Web 2.0 concepts in mind. The First Crescent design team created the timeless designs for both web sites while keeping the navigation clear, easy-to-use and efficient. Designing for the audience is what First Crescent designers do best. First Crescent understands the importance of identifying the audience first then designing for them.

Once the new look and feel was approved, First Crescent went to great lengths to develop the new sites in accordance with Lorries SEO best practices guidelines. Blogs were created for both sites as well as the FaceBook and Twitter accounts for the Spa site. All components were integrated into the stunning new designs.