case study
Bryant and Sons, Ltd.
Superior Jewelry Design & Service for more than 45 years Complete ground-up redesign.
For more than 45 years, the Bryant family has provided Santa Barbara and Montecito area consumers with the finest selections of the world’s most elegant jewelry and gift items. Bryant & Sons proudly represents many of the world’s most distinguished jewelry designers and fine timepieces including Cartier, Patek Philippe, Panerai, Breitling, Tacori, Michael M, Scott Kay, Roberto Coin, Mikimoto, and fine crystal from Baccarat and Lalique. Naturally they wanted a web firm of equal caliber to handle their site redesign
Problems
The original web site was developed completely in Flash. Although the landing page, animations, and transitions were probably cool at the time the site was developed many years ago, the technology was old and tired. Further the site was not updateable in any way without going back to the original source files in Flash. The old site sorely needed product as well as content updates and the original developer (and Flash files) was no longer in the area.
Solutions
First Crescent completely redesigned and rebuilt the Bryant and Sons web site from the ground up. A stunning new layout was designed and developed without any use of Flash. The web site navigation was revised and improved upon. New product shots were taken and we even added an eCommerce module to sell a few dozen items. The new site is now viewable on iPhones whereas the old Flash site was not. The new site offers beautiful product shots click-to-enlarge-image functionality. Shoppers can request the price of a specific product with a simple click. Visitors can sign up for email list. In addition to the well organized layout for their vast inventory, the new site is integrated with Social media such as Facebook and Blogging. In summary, First Crescent designed a site that is elegant, easy to get around and will bring them years of measurable results.
