Search Engine Optimization
SEO
Organic Search (also called natural search) results are a trusted source due to their lack of connection to paid sponsorship. The majority of search page results base their web page findings exclusively on indexed results, dictated by algorithmic (also known as organic or natural) methods.
Websites can maintain maximum visibility by employing search engine optimization (SEO) best practices.
First Crescent’s Level I SEO helps drive more natural (unpaid) search engine traffic to your website. To start we perform a diagnostic to evaluate which phrases are most relevant, which phrases generate the most demand, and which ones will drive the most traffic to your website via Google and other search engines.
The top 1/2 dozen or so “Golden Phrases” that will generate the most business for you are then integrated into your website in the form of page titles, meta tags and body copy.
We also integrate Google Analytics and setup Google Webmaster Tools onto your account. Google Analytics will provide more accurate reporting and will help illustrate the results of our work together. The Google Webmaster Tools account helps identify search engine issues that may be hindering your search engine ranking results.
Lastly we will also submit your website to approximately 100 search engines and directories, including DMOZ, Google, Yahoo, Bing (Microsoft) and others.
As a value added service we have a strong strategic alliance with Mission Web Marketing offering you premium SEO & SEM services. Don’t be fooled, spend your web marketing dollars wisely.
SEM
Search Engine Marketing is the overarching term to describe marketing a website through search engines including (single or combined) efforts to improve Organic listings, running Pay Per Click ads, using Pay per Inclusion and getting listed Vertical search placements.
Want better results from your SEM campaigns? First Crescent can help. Our SEM services include setting you up and launching a Google Adwords campaign that meets your needs. Since improving natural/organic search engine results can take several months, we propose doing a campaign with Google Adwords to generate immediate traffic to your website. First Crescent partners up with the best SEM professionals in Santa Barbara to help you increase your online performance and client retention.
Google, Yahoo, MSN/Bing and other search engine marketing programs offer limitless ways of building, tuning and adjusting your campaigns. Full comprehension of all opportunities and the use of data driven strategies are key to optimal short term and long term performance. Each engine also has unique characteristics that need to be thoroughly understood and utilized to maximize your advertising investment and company growth. It is our commitment to help you realize the full potential of your online advertising resulting in a feeling of power, control and excitement over your search engine marketing ROI results.
Call First Crescent at (805) 963-9393 or email at for more information.