Typical Web Development Cycle - eStrategy

Most web site design and redesign projects follow a development cycle. The typical work flow is as follows:

Initialize

• Initial contact with First Crescent Designs, LLC
• Meet with client, project specifics
• First Crescent Designs, LLC prepares detailed project budget proposal
• Second client meeting, present proposal to client
• Client agrees to proposal and signs Memorandum of Engagement
• Written agreement prepared with project specifics identified and signed by clients and First Crescent Designs, LLC . Initial good faith deposit given to First Crescent Designs, LLC

Preproduction

• Preproduction Survey completed by client
• Draft concept proposal (project profile) compiled if required
• Site map, Navigation schema designed and finalized
• Project assets (copy, logo, artwork etc) identified and deliverables gathered from client
• Database and data-driven web pages needs assessment
• Database prototype developed and tested
• Story Boards if required
• Web page Comps, mockups designed and virtually presented to client
• Comps critiqued, and revisions made as per client feedback
• Signoff on web page Comps and navigation schema

Production

• Actual web site production begins after signoff on preproduction
• Final web site production to be developed in a special area accessible only to clients and those who need to preview project in development stages
• Finalized web page comps developed into web pages
• DreamWeaver - template based web site developed if required
• All CSS, style sheets, necessary scripting, library items, and code developed as needed per project
• Database back end and middle layer integrated into web site
• All deliverables, copy, content, artwork, graphics added to site as required

Test

• Alpha testing - in-house testing
• Beta testing - outside to real users
• Proof reading
• Debugging

Launch

• Meta tags, key words and descriptions are added to the web site
• New site published to primary domain name web host
• Final web site burned to CD ROM and delivered to client

Search Engine Optimization

• FirstCrescent will register the web site with approximately 3000 search engines and search lists worldwide.
• This "Level One Search Engine Optimization" IS TYPICALLY INCLUDED in the proposal at no extra charge to the client.
• FirstCrescent strongly recommends that the client implement an additional cross-media marketing, promotional campaign. This off-line marketing program will greatly assist in the promotion of the new web site

Monitor usage

• Gather web site usage statistics from web host
• Analyze site usage patterns

Updates

• Web site updates

Begin Phase II