Posts Tagged ‘Santa Barbara’

Inspiring

Saturday, June 9th, 2012

I am an amateur astronomer at heart and have always had a special affinity for that sliver of a moon. The Cheshire moon, is also called the Wet Moon (in Hawaiian folklore) or as I call it the First Crescent. I named my first sailboat after this moon which appears the day after the new moon. It is never easy to see in the evening sky since it is always very close to the horizon. You actually have to know when it is and make an effort to look for it in the western sky.

With a company name like First Crescent you know that I am into celestial phenomena. We were lucky enough to have my wife’s neck X-rays to view two recent celestial astronomical events, the Solar Eclipse and Venus transiting the sun. (X-rays by the way make perfect sun filters.) I am always moved by these things. Someday I will tell you about the Total Eclipse of the sun that I witnessed first-hand in Bozeman, Montana back in 1979.

My Mom is another phenomenon. Her 92nd birthday was at the end of May. I am amazed at her strength of character even in ill-health. Her spirit is still very bright as is her mind. I am proud of her and am lucky to be able to thank her for all of those wonderful gifts she bestowed upon me. Have you thanked your Mom lately?

I am also proud of my company. First Crescent has survived 2 major recessions, and has been building web sites for over 15 years. We were recently hired to do a complete site redesign for Friendship Tours World Travel, a company in perfect alignment with First Crescent’s core values. Friendship Tours are making the world a better place by providing life-changing educational travel and community-service programs for teachers and students. They get an “A” in my grade book for all the good that they do in the world.

Speaking of grades, First Crescent, has received the highly coveted “A  plus” rating from the Better Business Bureau – BBB.  According to the BBB website, their mission is “advancing marketplace trust.” In an effort to remain unbiased and maintain fairness, the BBB holds a standard policy of refraining from recommending or endorsing any specific business, product or service. Before you choose a business to work with, be sure and check them out on the Better Business Bureau web site.

Let’s see what else is new around here: We upgraded to the newest Adobe software suite, Creative Cloud Services. The Creative Cloud not only gives us access to all 16 Adobe applications, it also comes complete with all of the tools for designing and developing web sites for a variety of users using a broad-range of devices and browsers, for what is commonly called Responsive Web Design or RWD. Responsive Web Design will assure that the web site displays properly on a desk top computer, on a small notebook, on an iPhone or an iPad. This is no small task! By the way, how does your web site look on your iPhone?

New software and new technology requires new training which is why we subscribe to Lynda.com. Her amazing online training also helped us ramp-up for our third Ruby on Rails project for our new client AppFolio.

Just like making the effort to see the First Crescent moon, we are constantly making an effort to stay ahead of the web technology curve. For over Fifteen years we have been offering our clients memorable web design and unparalleled customer service. I maybe an amateur astronomer, but I am a professional when it comes to web development.

 

9-Point Web Site Assessment

Thursday, January 5th, 2012

Do you think that 2012 will be a better year than last year? I really don’t know so I am not making any predictions. But I am banking on that 2012 will be different than last year. Any change is better than no change right? So I am going for different. Speaking of different, I suggest that you start the New Year looking at your web site a little differently. By the way, do you even have a web site? If not then skip the rest of this article or maybe this could be your goal for the New Year. The American dream used to be a little house with a white picket fence. Today that dream has changed to owning a web site that produces a revenue stream. My New Year’s gift to you is this 9-Point Web Site Assessment for you to begin thinking about your site differently.

  1. Domain Name: Do you own a domain name? I suggest you login to your domain name account and review all of the contact information. You may find a surprise or two. You should be named as the Registrant. But also check the contact information for the Administrative Contact and the Technical Contact to make sure they are correct. Is it time to renew your domain name?
  2. Web Hosting Account: Review your web site hosting account. Who are you hosted with? Do you know how much you are paying each month? What do you get for that?
  3. Ongoing Web Maintenance: Do you have a web maintenance contract with a web company? How much are paying? Are you taking full advantage of their services?
  4. Site Updates: When was the last time you updated your web site? Can you update your content and photos with your own Content Management System, CMS? It may be time for some minor updates. Or possibly time for a complete web site redesign?
  5. Looks are Everything: How does your web site look? I suggest that you look at your web site differently. Does your site look current? How does it compare with your competitors? Does your site look outdated? Does the home page look interesting and draw visitors in? Or does it look cluttered? How does your site look on a big monitor? How does it look on an 11″ MacBook Air? How does it look on an iPad? On an iPhone?
  6. Copy/Text: How does your web site read? Content is still king on the web. How is your site’s content? When was your site’s text last updated? I suggest that you actually read through all of your web pages and find out.
  7. Social Media: Are you Social? Do you blog? Do you do Twitter? Do you Facebook? Vimeo? Flickr? LinkedIn? Social Media is possibly more important than the web site itself.
  8. Dated: Check out your web site copyright/footer date. What year is showing in your web page footer? If your web site footer doesn’t say 2012, it looks outdated.
  9. Pull Some Rank: How does your site rank? Is your web site in the search engines? Go to Google and punch in some key words related to your web site. Where does your web site show up on the Search Engine Results Page SERP?

First Crescent has been designing and developing web sites for 15 years. We are a web Communications Company based in Santa Barbara, California. In addition to elegant web site design, we can help you manage your own web content with a Content Management System-CMS, implement Search Engine Optimization-SEO, set up an online store, integrate Social Media, and assist you in achieving your marketing goals. We love working with clients who are ready to take their business to the next level. Begin your year with this 9-point web assessment and make 2012 a different year.