Tonight is the full moon. We will probably not see it in California because of the weather. The Full Moon however is a perfect time to look at the word FULL. The web site development business uses the word FULL quite often such as Full Redesign, Full Service, Full Content, Full Web Building Capabilities, Fully Supported, Full Content Management System, and Fully Integrated. Let’s take a look a two of these Full Service and Full Disclosure.
Businesses often state that they are “Full Service.” This adjective dates back to the 1950’s when gas stations offered a wide range of services including selling gasoline, washing the windows, checking the tires and even competent car repairs. These gas stations were marketing to the average car-driving American. They were selling gas and convenience or One-Stop-Shopping, a pseudonym for Full Service.
Today, well-branded web companies offer what appears to be Full Service or your One Stop Shop for all of your web needs. You can get a domain name for very little money, email accounts, setup a hosting account, setup your blog, and even setup your online store. These web companies even offer advertising services and online marketing. They appear to offer everything but are they really Full Service?
One of the problems in the computer world and web world is jargonation or geek-speak. We geeks forget that most of the world is populated with human beings rather than computer people technogeeks. The inmates are truly running the institution as is clearly demonstrated with the Help Menus in your software applications. Do you ever really get help from those help menus? Seriously? Those who authored the help menus are geeks. They don’t really help you and me. In a similar vein, web companies say all of the right things to lure you in but will they really help you with your web site? Will they solve your problem?
Ginormous web companies are good at marketing themselves using sexy girls and all the right buzz words to catch your attention and your dollars. If you are building a new or even redesigning a web site then chances are their TV ads caught your attention. Once they have successfully driven you to their web site, the incredibly cheap prices draw you in even further into their lair. They offer everything and appear to be a Full Service web company for very little money.
Read the Full Disclosure and read the fine print. How much support do they offer? Will they really build your web site for you? What will you get? Are their templates easy enough for you to work with? Do you really understand all that they are selling you? How much will it really cost you? Do your homework before you give them your credit card. Check out the user reviews at Consumer-rankings.com/hosting | webhostingjury.com or hosting-review.com
By the way if you do see the full moon tonight, notice its position in the sky. Since the moon and the sun are 180 degree opposites at Full Moon, where the moon is tonight is where the Sun will be 6 months from now, August.
First Crescent is a strategic web communications company based in Santa Barbara, California. In addition to elegant web site design, we can help you set up an online store, manage your own web content, integrate Social Media, and assist you in achieving your marketing goals. We love working with clients who are ready to take their business to the next level.
Look for the Full Moon tonight! (805) 963-9393 — toll free (800) 574-6146